TikTok Facts & Statistics 2022

TikTok Facts & Statistics 2022

Random Facts for Tiktok & Statistics 2022

Introduction



TikTok will be the most underrated social media platform for marketing agencies and business owners in 2022, it has the most engagement, is the fastest growing for all demographics, and the time spent viewing content by its users is astounding,

It has the most engagement

It’s the fastest-growing for all demographics

 time spent viewing content by its users is astounding

Chances to have content go viral compared to other platforms are not even close

Why is TikTok Important For Business? 



TikTok gives business owners and companies a chance to get a massive organic (not using paid advertising) following from the day they join the platform; you use content to build a following, not contacts, allowing you to reach more people than any other marketing technique in 2022. If you want to grow fast on TikTok, promoting content is affordable, and if you encourage suitable videos, the follow-through to website views or preferred engagement is astounding.



Keep it raw! Tiktok is not the place to just post polished videos and adverts. Instead, the best engagement comes from mobile phone clips talking about product benefits (not saying go to our page and buy), making trends reflect your brand, using trending music, how-to guides, or just talking to the community and using the right hashtags.



Random Facts for TikTok

TikTok has the highest engagement rates of any social media app (Startupbonsai)

The most underrated marketing tool by a crazy margin in 2022 for small businesses (CSNA)

Only 9% of marketing companies using TikTok is a disgrace (CSNA)

Only ¼ of U.S. TikTok users are aged between 10 and 19 (Blog wizard)

The fastest growing user category is women 42-48 (CSNA)

Over 50% of TikTok users have uploaded their content(CSNA)

TikTok is the 5th most searched YouTube query (Hootsuite)

 





TikTok has 800 million active users worldwide. (MarkinBlog)

More than one billion videos are viewed on TikTok each day. (MarkinBlog)

TikTok is the number one downloaded app of 2020. (CSNA)

TikTok ranks sixth among apps for consumer spending worldwide. (Hootsuite)

TikTok guarantees five million daily impressions for brand takeover ads. (Hootsuite)

CSNA Media)

Influencer Marketing Hub Top TikTok Stats TikTok-stats

Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.

Total App Downloads – The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. In January 2021, TikTok had 62 million downloads. In Q1 of 2020, the app had 315 million downloads, which is the best quarter for any app ever. Five hundred million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).

Monthly Active Users in the United States – TikTok now has over 138 million active users in the U.S.

Among the U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. In April, that number jumped to 39.2 million—three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek (note – Comscore only tracks users over 18).

The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok user base is aging up (so get on it now!). All data via Comscore.



Source: App Ape

Average Minutes Per User – TikTok users love the app. They spend an average of a WHOPPING 95 minutes per day (over 1.5 hours) in the platform.

Opens – A user opens the TikTok app 8 times per day.

Creation – 83% of TikTok users have posted a video.

U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages of 25-44. 80% are between the ages of 16-34. This data comes straight from TikTok.

Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).

Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).

TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (its TikTok clone), has had 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

$500 – the amount TikTok is reportedly paying influencers to join the app and start creating content. It’s working well though. The platform is growing like crazy.

According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).

According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.

Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).

A top-trending song is typically a top-trending song on Spotify, as well. Illustrates the true influence of the platform.

The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).

TikTok had 104 million downloads just last month (an increase of 46% from the year-ago period).

Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). So start using TikTok now! They recently started nightly programming which is undoubtedly training Gen Z to tune in at certain times a la appointment T.V. viewing of days past. Engagement has increased dramatically over the past few months. The New York Times reports that TikTok usage has been skyrocketing since Coronavirus began.

TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to further solidify its relationships with influencers. TikTok has many competitors, large and small (Facebook’s Reels, YouTube’s Shorts, former Vine creator’s Byte, and Triller, among others). So this fund should prove to be very effective for the platform.

Forbes put out a report on the highest-earning TikTok stars. Addison Rae comes in at number one, making $5 Million, Charli D’Amelio is number two at $4 Million, and her sister Dixie is number three at $2.9 Million.

TikTok Top 100 Influencers – this list shows the top 100 most-followed TikTok accounts.

Six creators have at least 50 million followers: Charlie D’Amelio, Addison Rae, Zach King, Spencer X, Loren Gray, and Bella Poarch.

TikTok released the Top 100 of 2020

TikTok just increased the max video length from 3 minutes to 10 minutes (it was initially 1 minute)

TikTok screen time per user is crushing its competitors – it’s currently at 26 hours per month.

29% of consumers with TikTok installed on their phone use it daily – second only to Instagram at 39%.

67% of teens use TikTok (second only to YouTube, according to a new Pew Research poll)

According to Google's internal data, nearly half of Gen Z is using TikTok and Instagram for search instead of Google.

Here’s a quick rundown of some marketing and advertising-related statistics:

Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)

Hashtag Challenges cost brands $100,000+ (Adweek, 2019)

Advertising campaigns start at just $50/day now with no long-term commitment (contact us today if you want to launch a TikTok advertising campaign!)

TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)

TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)

TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)

Brands can create branded A.R. lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)

TikTok is working on a new augmented reality ad format that should be available soon (Digiday, 2020)

Self-serve ads are now available! It’s a unique platform, so we recommend working with an expert agency if you want to launch there (contact us if so!).

TikTok is now offering ad credits for new brands advertising on the platform. There is a $300 ad credit and a $2000 ad credit. Contact us if you want these applied to your account!

TikTok’s global ad revenue has already passed Twitter and Snapchat combined.

63 More Facts -TikTok

1. TikTok Users Spend More than 850 Minutes Per Month on the App



According to Statista, US TikTok users average 858 minutes per month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2020.



If you examine the data from October 2019 to March 2020, you will note a considerable increase in the time that the average TikTok user spent on the app. Usage grew from an average of 442.9 minutes per month in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.



2. TikTok now has 1 Billion Monthly Active Users (January 2022)



As of January 2022, TikTok had 1 billion Monthly Active users worldwide!



In a December 2019 Statista survey, 23% of respondents stated that they had used or seen videos posted on TikTok. Conversely, 44% indicated that they hadn't, while 33% claimed to have never heard of TikTok. However, more U.S. Internet users used TikTok in 2020 during the COVID pandemic, so these percentages probably understate the actual situation.



3. 3 Billion Installations



TikTok has been installed on devices over 3 billion times worldwide. It passed the one billion milestones in February 2019 and the two billion figure in April 2020. It reached three billion in Mid-2021. TikTok became only the fifth non-gaming app to get the 3-billion level and the first not owned by Facebook (now Meta).



4. 167 Million TikTok Videos Watched in an Internet Minute



In August 2021, Statista collated online media usage for an "internet minute" worldwide. In that time, people consume hundreds of thousands of hours of content and send, scroll, and upload millions of messages, emails and texts. Amongst these statistics, Statista found that TikTok users watch 167 million hours of videos on the app in a sample minute.



5. Entertainment Most Popular Category on TikTok by Hashtag Views



As of July 2020, the most popular content categories on TikTok all had over two billion views, according to Statista. The most viewed content category on the app was entertainment content. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance. 



The most popular categories overall are:

Entertainment – 535 billion hashtag views

Dance – 181 billion

Pranks – 79 billion

Fitness/sports – 57 billion

Home reno/D.I.Y. – 39 billion

Beauty/skincare – 33 billion

Fashion – 27 billion

Recipes/cooking – 18 billion

Life hacks/advice – 13 billion

Pets – 10 billion

Outdoors – 2 billion

While entertainment and dance videos monopolize TikTok users' time and interest, it is clear that they are willing to spend time watching videos on a broader range of topics nowadays.



6. 2nd Most Popular iPhone App Downloaded in 2020



Although monthly app downloads vary greatly, TikTok took second place in the list of most downloaded iPhone apps for 2020. The only app with more downloads was, perhaps unsurprisingly, during the first year of COVID, Zoom. TikTok achieved more downloads on Apple's mobile platform than Facebook, Messenger, Gmail, Netflix, YouTube, and Instagram.



This was the second consecutive year TikTok performed well on the iOS platform and it has been the fourth most popular app in 2019.



7. Most Popular iPhone App Downloaded in the U.S. in 2021



Apple has released charts for the most downloaded free and paid apps and games in the United States across 2021. TikTok topped the Top Free Apps list, followed by YouTube, Instagram, Snapchat, and Facebook.



8. Most Popular Overall App Downloaded Globally in 2020 and 2021



When you add both Apple and Android downloads, TikTok surged ahead of all other apps in 2020, with global downloads of 850 million. This compares to second-placed WhatsApp's 600 million downloads. TikTok's figures include downloads of Douyin in China (which accounts for about a quarter of overall downloads.) Notably, TikTok also topped United States app downloads, at 89 million, despite then-President Trump's threat to ban it. Perhaps even more surprisingly, with 120 million downloads, TikTok was the most popular app downloaded in India, despite being prohibited from July 2020 onwards.



TikTok reached its peak for downloads in Q1 2020, when it was downloaded 318 million times, according to Sensor Tower.
CSNA Media

https://csna.com.au/2022/10/13/random-facts-for-tiktok-statistics-2022/