Is content creation the new SEO? Google ‘Helpful Content’ Algorithm Update Launching 

Google is rolling out a sitewide algorithm update, called the helpful content update, which devalues content written for search engines.

Google published the following announcement on Twitter today:



This tweet was also linked to a blog article (link) where they go into more detail.

The helpful content update is sitewide. That means it has the potential to impact every page of your website.

This new update also introduces a new signal Google will use to rank webpages which is different to the MOZ domain authority ranking.

Is it time to panic? All web pages and content should be written for people, not search engines, in our opinion anyway, So you got a week to get moving; we can Help at CSNA if needed.

Here’s all the information available right now from the search engine journal. 

What Does The Helpful Content Update Do?

This update introduces a new ranking signal that will negatively impact sites that publish high amounts of content with little value, are low-added value, or are unhelpful to searchers. 

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”

What Should I Do If The Helpful Content Update Impacts Me?

If the helpful content update hits you, Google advises removing unhelpful content from your website.

Sites impacted by the update may find the effects to last several months, Google says. Google’s blog post continues:

“Our classifier for this update runs continuously, allowing it to monitor newly-launched and existing sites. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”

Other Notes About Google’s Helpful Content Update

Lastly, here are some final notes about the helpful content update:

The update is not a manual action. The process is automated using a machine-learning model.


People-first content can still rank even if it’s published on sites with large amounts of unhelpful content.


The signal is weighted, meaning some sites get hit harder than others.


Only English searches will be impacted, to begin with.

Get content writing services from CSNA here Our Website Copyright here and keep your website ranking.

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CSNA
https://csna.com.au/2022/08/19/is-content-creation-the-new-seo-google-helpful-content-algorithm-update-launching/