Law Firm Social Media Manager? Social Media in the legal profession

How to Use Social Media in the legal profession effectively with or without a Law Firm Social Media Manager?

Should Law firms & Solicitors use Social Media?

Yes! You can engage with millions of potential clients, giving them your unique perspective on social media in the legal profession. There is massive room for growth from a social media perspective for any business; engaging social content is more effective than any other marketing except, in some cases, community marketing, but this is predominantly done on social media.

Facebook: The most popular platform in Australia, with 67% of social media users aged 18-44.

LinkedIn: While only 16% of the market share in Australia, the primary audience is high-earning professionals. The clients you can target with their advanced targeting system provide one of the best ROI for all platforms.

YouTube: One in every two Australians uses YouTube. 2.35% of Australian social media web traffic referrals come from YouTube. In Australia, YouTube ads have a potential reach of 21.3 million people.

Twitter: Twitter users generally have a higher income 85% of Twitter's audience earn more than USD 30,000, and 34% rate USD 75,000 or above. This signals that around a third of the platform's audience has high spending power, so consider this when crafting your campaigns and content.

TikTok: TikTok is the most underrated social media platform for marketing agencies and business owners in 2022; it has the most engagement, the fastest growing for all demographics and the time spent viewing content by its users is astounding.

What is a Legal or Law Firm Social Media Manager Service?

Social media management services for the legal industry are a marketing service used to promote Solicitors and law firms and their services through social media. A social media management service will typically have a team of people monitoring different social media platforms, such as Facebook, Twitter, Instagram, and TikTok. They will then post engaging content on behalf of the company to any requested platforms.

This service aims to increase the number of followers or likes for the Lawyers page. The more followers or likes a law firm has, the more popular it becomes on these platforms. This can lead to increased brand awareness and confidence in a solicitor, making the firm authority in its related field. This will then bring in larger accounts and dramatically increase sales for the company.

What is the Difference Between Managed and Unmanaged Services?

Managed services are provided by a third party, such as CSNA Media. This third party will handle the day-to-day tasks and responsibilities required to run the business's social media presence.

How an excellent social media manager will handle social media in the legal profession

Developing a Social Media Strategy

Social Media Listening and Monitoring

Building a Content Strategy for Social Media

Social Media Calendar implementation

Extending Your Reach on Social Media

Using Social Media to Build One-to-One Relationships

Social Media Advertising

Measuring Your Social Return on Investment

World Class Monitoring and Reporting

Event Marketing & Advertising

Community & Group Marketing

Unmanaged services are a type of service that an individual or company provides. This individual or company will provide the service, but they will not take care of any other tasks or responsibilities that may be required to run the business.

Unmanaged services can be effective if done right, but you need to assign 1-3 hours a day to get the benefits and to build brand authority; if you're looking to manage your account, my advice would be to read the two articles below as they will help you reduce the time you spend building your brand on social media and also help you post engaging content that has potential clients see the key points you want to get out there.

Digital Scanning and patterns - Eye tracking research

8 Tips to Crushing Social Media

Why Should I Consider Hiring a Social Media Manager as a Law Firm?

A law firm social media manager is a person who manages the social media accounts of a law firm. They are responsible for creating and posting content on the company's social media channels and responding to followers' comments and messages.

Social media is a powerful tool for law firms to reach out to potential clients. It can be used as a marketing tool to promote the firm's services and attract new clients but most importantly, engage with communities in any field you offer services in and help build brand authority.

A social media manager can help you with your social media strategy, content creation, and engagement. They will also support your branding and marketing efforts on social media platforms and communities.

What are the Best Strategies for Using social media in the legal profession?

The best strategies for using a social media manager for law firms are:

First, create an engaging content strategy that keeps followers returning to your page.

Provide Value Set with an 80% helpful or informative / 20% sales and service-based content strategy to provide the most Value to potential clients. Are you asking yourself, "How does this content solve their problems and answer their questions?

Be Consistent post unique content to all social media channels, including your website (SEO benefits are as good for Legal providers if not better). Post daily on Facebook and LinkedIn and repurpose content to other social sites. *use sites like Scoop.it or Digg to find relevant articles to share.

Use trending hashtags to increase visibility on all platforms.

Listen to Your Audience Follow content your clients are engaging with. And give a legal perspective. They monitor and watch which types of content get the most engagement and then fine-tune them as needed.

Engage with your followers by asking them questions or responding to their comments.

Find terms or case trends forming on social media platforms or Google and use them to gain exposure and build industry authority (for example, the Deep v Heard case earlier this year)

*See some law firms explaining the deep v Heard case using these tactics.

Or this article on thelawyermag.com.

https://www.thelawyermag.com/au/practice-areas/tmt-telecoms-media-technology/depp-vs-heard-a-twisted-take-on-defamation-trials/409865

Conclusion & Summary of Key Takeaways

Should Law firms & Solicitors use social media? Yes, you will gain massive exposure and build industry authority while gaining solid leads.

What is a Legal or Law Firm Social Media Manager Service? It is a way for solicitors and law firms to get professional content and build strategies that increase your brand authority.

What is the Difference Between using a Law Firm Social Media Manager and Unmanaged Services? Managed Law Firm Social Media Management Service is a professional service proven to drive better results; unmanaged is free but requires a lot of time to succeed.

What are the Best Strategies for Using social media in the legal profession? Create an engaging content strategy that Provides Value, Be Consistent, Use trending cases & hashtags to increase visibility on all platforms, Listen to Your Audience, and Engage with your followers by asking them questions or responding to their comments.

Why Should I Consider Hiring a Social Media Manager as a Law Firm? Time results, quality of content, and advertising are only a few reasons. So why not get a free social media and SEO audit from CSNA Media to see how your social media presence can skyrocket?

CSNA Media pride our selves on our Law Firm Social Media Manager packages and service on all aspects of social media in the legal profession.

We at CSNA hope you enjoyed seeing how we law firm social media management services to improve social media in the legal profession, fell free to contact us anytime at support@csna.com.au.

CSNA Media
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