YouTube Facts & Statistics 2022 Edition From CSNA Media

Check out YouTube Facts & Statistics 2022 Edition From CSNA Media

You won't believe some YouTube facts from the world's busiest website.




Youtube  Statistics

(Image Source: Statusbrew)

Marketing Statistics 


Fandom

Memes

Culture Report 2022 

Channel Statistics

Usage Statistics 

Business Statistics In 2020

Financial Statistics

Statistics for Nerds

Music Statistics

YouTube Competitors Statistics

Like and Dislike Statistics

YouTube Keyword Search Statistics

Video-On-Demand YouTube Statistics 

Comments Statistics

Videos on YouTube Statistics

Fun Facts about YouTube

 


Marketing Statistics In 2020, for marketers, 


YouTube ranked fifth on the list of the most-used platforms among internet users, following Facebook, Twitter, and LinkedIn.

YouTube raked $5 billion in ad revenue during the third quarter of 2020.

In 2020, Apple was YouTube’s top advertiser, accounting for over 2.23 billion impressions.

According to YouTube statistics, With nearly 2 billion impressions, Turbotax was the second-biggest advertiser on YouTube.

Since the marketing influencer cost has risen on nearly every platform during the last six years, YouTube accounted for the most significant influence on marketing growth. In a 2019 study by Statista, only 7 per cent of marketers saw unskippable ads as effective In the same survey.

29 per cent of participating marketers found that skippable YouTube ads that played during pre-rolls of videos were the most effective. In 2020.

About 60 per cent of marketers in a Statista study said they would increase their YouTube marketing budget.

The year-over-year increase in YouTube users from 2016 to 2021 was incredible. However, the increase rate in 2016 was much higher, 13 per cent, compared to this year’s increase rate of only 4.9 per cent. Today.

There are over 2 billion active users on the YouTube platform, in contrast to the 1.47 billion user count in 2017.

Statistics suggest that during 2022, the number of active YouTube viewers in the US may increase by nearly 9.3 per cent Co.mpared to 2014, creators were uploading 40 per cent more video content every minute in 2019.

In 2019, YouTube also became the leading video platform for online users, accounting for nearly 90 per cent of the user market share. In 2019.

YouTube's share for online video streaming globally was almost 21 per cent. However, this was slightly less than that of the leading video streaming platform, Netflix, with a share of 26.6 per cent. 

Video content viewership is the most popular form of consuming online content. Therefore, YouTube stats suggest that nearly 85 per cent of internet users in the US consume YouTube video content once a week.

youtube-stats

As of 2020, YouTube is the most-visited website in the world. (Ahrefs)

Users view more than one billion hours of video each day on YouTube. 

YouTube now reaches more people aged 18 and over than cable television during primetime hours. And that’s on mobile devices alone. (Think with Google)

YouTube remains the most widely used platform for video marketers, with 85% of them using it in 2019. (Wyzowl)

83% of YouTube video marketers said it had been successful for them.  (Wyzowl)

85% of Gen Z have posted video content online.

65% of Gen Z agree that content that’s personally relevant to them is more important than the content many others talk about.

55% of Gen Z agree that they watch content that no one they know personally is interested in

10B+ views of flight spotting videos in 2021.


FANDOM IS ONE OF THE MOST POWERFUL FORMS OF COMMUNITY


61% of Gen Z agree that they would describe themselves as a big or super fan of someone or something.

63% of Gen Z followed one or more meme accounts in the past 12 months.


MEMES 


youtube-meme

Memes forms of highly interactive cultural expression are now an endless source of diverse creativity. 

57% of Gen Z agree that they like it when brands participate in memes.

59% of Gen Z agree that they use short-form video apps to discover things that they then watch more extended versions.

90% of Gen Z have watched a video that helped them feel like they were in a different place.


CULTURE REPORT 2022 


69% of Gen Z agree that they often find themselves returning to creators or content that feels comforting to them.

83% of Gen Z have used YouTube to watch soothing content that helps them relax.

82% of Gen Z have used YouTube to watch content to feel nostalgic.

53% of Gen Z agree that online horror content appeals to them.

78% of people decide they use YouTube because it serves them with a range that’s personally relevant to them.


YouTube Channel Statistics


Every year, the number of YouTube channels making an annual income of $10,000 or more increases by 50 per cent, as shown in YouTube statistics.

During the last quarter of 2020, the number of streaming channels under the YouTube Live Gaming category was nearly 912,000.

The number of YouTube channels annually making five figures on YouTube has increased by 50 per cent annually.

Nearly every YouTube channel receives $0.5forn every thousand views that each of its videos gains.

YouTube User and Usage Statistics Currently, YouTube has more than 2 billion monthly users that remain logged-in In.

In The US, 74 per cent of YouTube users are adults.

In the US, nearly 77 per cent of YouTube users fall in the age range of 15 to 35 years old. 

80per cent of US parents with children under 11 years of age say that their kids are YouTube users as well.

In the US, nearly 94 per cent of Over-the-Top watchers are YouTube users.

Nearly 16.4 per cent of the video platform’s users are from the US Males account for 56 per cent of YouTube’s viewers.

YouTube’s platform has over 122 million active users regularly.

Nearly 62 per cent of YouTube viewers in the US access the video-sharing site daily.

Youtube-statsitics


Usage Statistics 


YouTube holds the record for being the second-most visited website.

YouTube has also become the second most popular social media platform. 

According to YouTube analytics, most users use a mobile device to watch videos, which accounts for 50 per cent of YouTube usage.

On average, each YouTube user aged 18 years and above spends nearly 42 minutes on YouTube regularly.

In June 2020, videos for lack Lives Matter accounted for nearly four times more views than other videos in 2019, around the same time.

82 per cent of YouTube usage is for entertainment purposes.

Nearly 8% of viewers find YouTube a valuable platform for connecting with family and friends. 

37 per cent of YouTube users in the age group between 30 to 49 years use the platform to get news. 

One in three women claimed to watch beauty tutorials on YouTube once a week. 

A primary reason for 7% of YouTube use is to enhance professional services. 

YouTube Demographics and User Behavior Statistics.

53% of Gen Z male viewers use the YouTube platform to follow their favourite influencers. 

42 per cent of Gen Z female viewers use YouTube to keep up with their favourite influencers. In the last year.

62 per cent of users visited YouTube daily.

73 per cent of Americans aged 36 to 45, 70 per cent of Americans aged 46 to 55, and 67 per cent of Americans aged 56 years and older use YouTube, which shows that elderly adults are interested in video content, as opposed to other social media.

Nearly 77 per cent of YouTube users are people aged between 15-25 worldwide. In 2020.

Almost 72% of female and 72% of male users logged in to their accounts on the YouTube platform. These statistics indicate high rates of YouTube usage, which proves its popularity across the globe.


Business Statistics In 2020


Between March and July, viewership of videos with the word “beginner” in the title increased substantially by over 50 per cent. During 2020.

72 per cent of YouTube users utilised the platform to watch fitness videos that could help them build an exercise regimen.

During the first half of 2020, daily live streaming on YouTube increased by over 45 per cent.

In March 2020, daily viewership of videos with their title containing “home office” saw an increase of over 210 per cent. 

Nearly 51 per cent of the decision-makers from the Business-2-Business community utilise YouTube to perform research on purchases.

YouTube Ad Statistics Nearly 70per cent of viewers made brand purchases after seeing the brand’s YouTube ad Speculations suggest that in 2021.

YouTube will generate ad revenue worth over $5.5 billion in the US. In 2020.

the most well-received and highly viewed YouTube ad in the US was Nike’s Never Too Far Down | You Can’t Stop Us.

As YouTube statistics suggest, YouTube ads that target users based on intent, as opposed to demographics, see a 100 per cent higher increase in purchasing plans.

Youtube-csna-media


Financial Statistics 


YouTube’s revenue for 2020 was around $19.7 billion. This was a 30.4 per cent growth in the annual income on a year-on-year basis in the first quarter of 2021.

YouTube generated a revenue of $6 billion. This was a 49 per cent increase from the revenue generated during last year’s first quarter. 

Google paid nearly $1.65 billion to acquire YouTube in 2006, With an annual earning of $29.5 million.

Ryan Kaji became the highest-paid YouTube star in 2020.

For every thousand views on a YouTube ad, YouTube pays $18.

Those with content ID received nearly $2 billion as YouTube partners over the last five years.

YouTube influencers who produce video content and have over 500,000 followers earn an average of $3,857 on every video.

Each YouTube influencer who produces video content with a following of 500 to 5,000 people earns an average of $315 on each video. 


YouTube Statistics for Nerds


Currently, YouTube allows basic users to upload 2 GB of content for up to 15 minutes at a time. Though, YouTube's premium features are quite different.

YouTube stats suggest that daily, active users watch one billion hours worth of video content on YouTube Daily.

Each visitor spends an average of nearly 16 minutes and 40 seconds watching YouTube videos.

Every day On average, every YouTube user visits 8.9 pages. 

Daily During 2019, nearly 48 per cent of YouTube users suggested that YouTube could contribute to better public relations communications in the upcoming years.

In 2020, YouTube users watched 100 billion hours of video content for gaming. 


YouTube Music Statistics


For 64 per cent of YouTube viewers, the most common use of the platform is music-related. In the US.

Nearly 82 per cent of YouTube users suggested that their purpose for using YouTube was listening to music. 

YouTube accounts for nearly 47 per cent of global music consumption. 

Nearly 35 per cent of YouTube users in Italy use the platform to listen to music. 


YouTube Competitors Statistics 


youtube-vs-facebook

YouTube Vs. Facebook Statistics

Facebook currently has 24.5 per cent more users than YouTube has every month. However, as analytics suggest, YouTube had nearly 76 per cent more active monthly users. 

Compared to Facebook’s Messenger app in 2021, Facebook boasts an average of over 800 billion daily views compared to the number of active daily users on YouTube.

In the US, only 68 per cent of adults use Facebook, while 74 per cent of adults frequently use YouTube. 

YouTube Vs. TikTok Statistics

While YouTube has over 2 billion active users per month, the YouTube stats comparison shows that TikTok had only 700 million active users per month.

In mid-2020, According to YouTube Analytics, TikTok took the number one spot on the most downloaded app list for 2020, surpassing YouTube and Messenger.

From 2019 to 2020, the stats suggest that kids between the age of 4 and 15 spent an average of 75 minutes watching TikTok and 68 minutes watching YouTube Kids. 

TikTok is one of the favourites and top-performing social media platforms for kids between 4 and 15.


YouTube Like and Dislike Statistics 


The iconic “YouTube Rewind 2018” video had the highest dislike ratio of nearly 86.5 per cent.

Justin Bieber’s music video for Baby was previously the most disliked video on YouTube, with over 10 million dislikes. 

Data from 2014 suggests that nearly 73 per cent of videos in that year received a like ratio of 90-100 per cent. 

A video about memorials of Chester Bennington, per centre of the Linkin Park band, had one of the highest like and disliked ratios of around 422/1. One in every six viewers reacted to the video based on the number of views and reactions.


YouTube Keyword Search Statistics


youtube-keywords

Image source (video)

The keyword “youtube” was searched nearly 173.6 million times each month.

In the US, ‘pewdiepie’ was the most searched keyword during the first quarter of 2020 

YouTube Influencer Marketing Statistics.

Nearly 51 per cent of YouTube content creators claim that their priority is expressing their creativity through the YouTube video platform. 

Nearly 34 per cent of YouTube creators suggest that their primary goal in producing video content is to promote their business, brand, or company.

At nine years of age, Ryan Kaji is also one of the platform's youngest and most popular YouTube stars.

YouTube stats suggest that T-Series, an Indian movie studio and music label, accounts for the highest YouTube subscriber count at 195 million active users. 

According to 23 per cent of YouTube influencers on the platform, the main challenge with video content creation is the time factor.

While publishers on YouTube account for only 1 per cent of the views, 

According to YouTube video analytics, beauty influencers have a 60 per cent share of the total video views in the respective industry. In the beauty industry, 

Various brands account for a cumulative 39 per cent share of video views on YouTube. 

27 per cent of YouTube content creators consider making videos to be a full-time job, 

YouTube content creators market brands and popularise them four times more effective than the brands themselves.

YouTube content creators with more than 100,000 subscribers can potentially earn more than $2,000 per video on average. 

YouTube Engagement Statistics During 2017 and 2018, there was a 70 per cent increase in viewer engagement with content creators. 

50 per cent of millennial and Gen Z consumers suggest that they watch YouTube videos to gather enough information to speak about different topics, 

3 in 5 viewers among YouTube’s Millennial and Gen Z audience wishes to have meaning and purpose in the video content that they consume,

YouTube users prefer content that explores their interests sincerely 2.7 times more than content that features a famous personality or actor. 

The YouTube views for comedy videos have grown by 60 per cent in the past year. 


Video-On-Demand YouTube Statistics 




YouTube owns nearly 39 per cent of the video creation industry’s market share. 

Nearly 69 per cent of YouTube on-demand customers say they use the service to watch their preferred content when they want 

Similarly, 58 per cent of YouTube on-demand users say they pay for the service to binge-watch their favourite shows.

Over 35 per cent of YouTube users who watch videos on-demand believe they are frequent users. 

The most viewed video genres include comedy, which accounts for 77 per cent of viewership. 

YouTube stats suggest that 60 per cent of the most-watched genres include crime, mystery, and thriller. CSNA Media
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https://csna.com.au/2022/09/08/youtube-facts-statistics-2022-edition/

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