TikTok Creator Update Incoming

TikTok Creator Update Incoming

TikTok Creator Update 





TikTok creators update gives you more ways to optimize their content for users' searches, thanks to a significant increase in the length of video descriptions.



According to a notification sent to users, TikTok is expanding the length of descriptions from 300 characters to 2,200 characters.



In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users.



So no more descriptions filled with just hashtags. We will have information in the creator's reports now, which will help viewers find the content.



"I think this is an amazing change and just shows how TIKTOK is staying one step ahead in innovation; as other social media platforms try to implement their interest-based search algorithm, they continue to innovate", CSNA Media founder Nick Godsell.



Keep an eye out on https://newsroom.tiktok.com/en-us/, As I'm sure they will be posting a press release on this significant update shortly.



In July, Google publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.



Google Senior Vice President Prabhakar Raghavan stated:



"In our studies, almost 40% of young people, when looking for a place for lunch, don't go to Google Maps or Search; they go to TikTok or Instagram."



Increasing the length of video descriptions from 300 to 2,200 characters allows users to optimize videos for more search terms.



For example, local businesses marketing themselves on TikTok can include more keywords related to their city and state.



The character increase also allows creators to add more context to what people see in a video.



Creators often provide extra details through in-video captions, but that text isn't helpful to search engines.



Let's not forget that Google indexes TikTok videos. So writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok.



It will be interesting to see what creators choose to do with thousands more characters in a video description.







Will creators stuff the description area with keywords, like in the early days of SEO?



Will they spam the description area with hashtags, like people used to do on Instagram?



Some experimentation will be necessary to learn what works for TikTok search so that we may see all of the above.



TikTok SEO is an area I'll keep my eye on as the expanded character length rolls out to more people.



Shout out to SEMjournal & Social media analyst Matt Navarra shares a screenshot of the message he received regarding the change:



CSNA MEDIA

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https://csna.com.au/2022/09/25/tiktok-creator-update-incoming/

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