Instagram Facts & Statistics 2022 edition - CSNA Media

Instagram Facts & Statistics 2022 edition - CSNA Media
Instagram Facts & Statistics 2022 edition - CSNA MediaInstagram infographic facts

(Image Source: Statusbrew)



- One billion people use Instagram every month. (Hootsuite)


- Five hundred million people use Instagram Stories every day. (Hootsuite)


- Instagram is the social channel with the second-highest ROI among marketers. (HubSpot)


- 28% of video marketers plan to include Instagram TV in their 2020 video marketing strategy. (Wyzowl)


- In 2023, Instagram is projected to reach 120.3 million monthly active users in the US, up from 107.2 million in 2019. (Statista)


- Instagram is the 7th most visited website in the world (Hootsuite)


- Instagram is the 9th most-Googled search term (Hootsuite)


-  In 2019, there were 4.95 million brand-sponsored influencer posts on the social platform. (Statista)

Instagram influencer

(Image Source: Statista)






- 63% of Instagram users log in at least once per day. (Hootsuite)


- Two hundred million Instagram users visit at least one business profile daily. (Hootsuite)


- One-third of the most viewed Instagram Stories are from businesses. (Hootsuite)


- Instagram’s potential advertising reach is 849.3 million users. (Hootsuite)


- Instagram is the second most-downloaded app in the world (Hootsuite)


- Instagram is the 4th most-used social platform

Instagram profiles

(Image Source:Hootsuite)



-  Instagram is Gen Z’s favourite social platform (Hootsuite)


- Only 14% of U.S. adults have never heard of Instagram (Hootsuite)


- The country with the highest Instagram percentage reach is Brunei at 92% (Hootsuite)


- 9 out of 10 users watch Instagram videos weekly (Hootsuite)


- 58% of users say they’re more interested in a brand after seeing it in a Story (Hootsuite)


- Brand Stories have an 86% completion rate (Hootsuite)


- The most active brands post 17 Stories per month (Hootsuite)


-  Instagram Stories generate a quarter of the platform’s ad revenues (Hootsuite)

Instagram ads

(Image Source: insiderintelligence.com)



- #Love is the most popular hashtag (CSNA MEDIA)


- 90% of Instagram users follow at least one business (Hootsuite)


- The average Instagram business account grows its followers by 1.69% each month (Hootsuite)


- Business accounts post an average of 1.6 times a day (Hootsuite)


- 1 in 2 people have used Instagram to discover new brands (Hootsuite)


- 57% of people like seeing polls and quizzes from brands on Instagram (Hootsuite)


- The average engagement on Instagram business account posts is 0.83% (Hootsuite)


- 44% of people use Instagram to shop weekly (Hootsuite)


- Instagram’s advertising reach has outpaced Facebook this past year (Hootsuite)

Instagram benchmarks

Other Reference




HOW MANY PEOPLE WILL USE SOCIAL MEDIA IN 2022? (Oberlo)




Most Popular Social Media Platforms in 2022 (Spotify)




100 Social Media Statistics You Must Know In 2022 (Statusbrew)




167 Digital Marketing Stats You Need to Know in 2022 (OMG)




#Instagram #Instagramfacts #Instagramstats #Instagramtips #csna #csnamedia



CSNA Media

CSNA Media


CSNA Media

https://csna.com.au/2022/08/24/instagram-facts/

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